The Problem: All Leads Treated the Same
Not all leads are equal. High-value opportunities (urgent jobs, premium services, repeat customers) deserve immediate attention, while low-intent inquiries can be nurtured over time.
The Solution: Lead Scoring + Pipeline Triggers
Lead scoring assigns points based on behavior, job type, location, and urgency. When a lead crosses a threshold, pipeline triggers automatically route it to the right team member or launch a priority follow-up sequence.
How Lead Scoring Works
- +10 points for emergency service requests
- +5 points for residential vs commercial
- +3 points for repeat customers
- +5 points for high-value service types
- -2 points for out-of-area inquiries
Pipeline Triggers in Action
A lead scores 18 points (emergency + repeat customer). The CRM automatically assigns it to your top dispatcher, sends an SMS to the customer within 2 minutes, and flags the job for same-day scheduling.
Takeaway
This automation ensures your best leads never slip through the cracks while reducing time wasted on low-fit prospects.
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