The Challenge
A plumbing company was spending $3,000/month on ads but couldn't connect clicks to revenue. They knew leads were coming in, but attribution stopped at form submissions.
The Solution
After implementing GrowthPilotHQ, every lead was tracked from ad source through booking, job completion, invoice payment, and review request.
The Complete Flow
- Ad Click ? Customer sees Google Ad for emergency plumbing
- Landing Page ? Fills out service request form with address and problem
- CRM Entry ? Lead auto-created with ad source tagged
- Booking ? Dispatcher schedules same-day appointment
- Job Completion ? Technician marks job complete in mobile app
- Invoice ? Customer receives and pays invoice online
- Review Request ? Automated SMS asks for Google review
- Attribution ? Dashboard shows $450 revenue from that specific ad
The Results
Within 60 days, they identified their highest-ROI campaign, doubled down on it, and increased monthly revenue by 40% while reducing ad spend by 15%.
Takeaway
When every touchpoint is connected, you can optimize the entire funnel - not just the top.
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